The IPS Associate Program in Marketing introduces students to the core principles and practices of marketing. The program covers consumer behaviour, marketing research, advertising and promotion, sales management, digital marketing, and marketing ethics. Students develop foundational knowledge and practical skills to understand markets, engage customers effectively, and make ethical marketing decisions in a rapidly evolving business environment.
Gain a quick snapshot of the key details that define this program. Explore the structure, requirements, and learning format to understand exactly what to expect before you begin.
Self-paced, study anytime
100% online
IPS Stage 4
No qualifications required, online placement test
Online MCQ tests
Free study, paid certificate optional
– Students beginning studies in marketing or business
– Learners interested in understanding consumer behaviour and market trends
– Individuals exploring careers in advertising, sales, or digital marketing
– Students seeking foundational research and analytical skills in marketing
– Those aiming to progress into advanced marketing programs
– Learners wanting to understand ethical considerations in marketing practices
– Demonstrate an understanding of consumer behaviour principles
– Conduct basic marketing research and analyse market data
– Develop advertising and promotional strategies for target audiences
– Apply sales management techniques to enhance business performance
– Utilise digital marketing tools and platforms effectively
– Recognise and apply ethical standards in marketing decision-making
This program consists of 6 units. Each unit includes 8 chapters, each with one practical exercise. Each chapter and its exercise are designed to be completed in one session, depending on the learner’s pace.
In total, the program comprises 48 sessions (6 units × 8 chapters per unit), providing a structured pathway for self-paced learning and practical skill development.
– Structured self-study reading materials
– Practical scenario-based examples
– A final online MCQ test
Designed for independent learners. All materials are self-study.
MKT401: Consumer Behaviour
MKT402: Marketing Research
MKT403: Advertising and Promotion
MKT404: Sales Management
MKT405: Digital Marketing
MKT406: Marketing Ethics
Completion of the IPS Associate Program in Marketing provides learners with foundational marketing knowledge and skills. Graduates may progress into:
– Marketing assistant or coordinator roles in businesses
– Support positions in advertising or promotional teams
– Junior digital marketing or social media roles
– Sales support or customer engagement positions
– Further undergraduate study in marketing, business, or related fields
Graduates of this program may also proceed to the IPS Specialist Program in Marketing.
– A computer, laptop, or tablet with internet access
– A modern web browser (Chrome, Safari, Firefox, or Edge)
– Basic English reading and writing skills
– Enrol anytime, open year-round
– Start immediately and study at your own pace
– No interview or formal admission required
Learners who wish to receive a Verified Program Certificate may do so for an optional fee of AUD 225. The program can still be studied free of charge without the certificate.
Please note that this program is self-study, and tutor support is not available.
We are committed to providing meaningful learning opportunities that empower individuals to grow, achieve their goals, and create a successful future. This free program invites you to take the first step toward new skills, confidence, and lifelong development.