The IPS Specialist Program in Marketing builds on foundational marketing knowledge and equips students with practical skills to manage contemporary marketing challenges. The program covers social media marketing, retail management, services marketing, content marketing, event marketing, and public relations. Graduates develop the ability to create engaging campaigns, manage customer experiences, and communicate effectively across multiple platforms and channels.
Gain a quick snapshot of the key details that define this program. Explore the structure, requirements, and learning format to understand exactly what to expect before you begin.
Self-paced, study anytime
100% online
IPS Stage 5
IPS Associate Program in Marketing or exemption test required
Online MCQ tests
Free study, paid certificate optional
– Students progressing from foundation-level marketing studies
– Learners interested in social media, digital, and content marketing
– Individuals exploring careers in retail, services, or event marketing
– Students aiming to develop strategic communication and PR skills
– Those preparing for marketing management or coordination roles
– Learners seeking applied marketing knowledge and hands-on experience
– Develop social media marketing strategies for business engagement
– Apply retail management principles to optimise sales and operations
– Design marketing strategies for service-oriented organisations
– Create and manage content marketing campaigns across platforms
– Plan and execute event marketing initiatives
– Implement public relations strategies to enhance brand reputation
This program consists of 6 units. Each unit includes 8 chapters, each with one practical exercise. Each chapter and its exercise are designed to be completed in one session, depending on the learner’s pace.
In total, the program comprises 48 sessions (6 units × 8 chapters per unit), providing a structured pathway for self-paced learning and practical skill development.
– Structured self-study reading materials
– Practical scenario-based examples
– A final online MCQ test for each unit
Designed for independent learners. All materials are self-study.
MKT501: Social Media Marketing
MKT502: Retail Management
MKT503: Services Marketing
MKT504: Content Marketing
MKT505: Event Marketing
MKT506: Public Relations Management
Completion of the IPS Specialist Program in Marketing equips learners with applied marketing skills and strategic communication capabilities. Graduates may progress into:
– Social media coordinator or digital marketing assistant roles
– Retail management support or junior supervisory positions
– Marketing support roles in service-based businesses
– Event marketing or promotions assistant positions
– Public relations or communications coordinator roles
Graduates of this program may also proceed to the IPS Practitioner Program in Marketing.
– A computer, laptop, or tablet with internet access
– A modern web browser (Chrome, Safari, Firefox, or Edge)
– Basic English reading and writing skills
– Enrol anytime, open year-round
– Start immediately and study at your own pace
– No interview or formal admission required
Learners who wish to receive a Verified Program Certificate may do so for an optional fee of AUD 225. The program can still be studied free of charge without the certificate.
Please note that this program is self-study, and tutor support is not available.
We are committed to providing meaningful learning opportunities that empower individuals to grow, achieve their goals, and create a successful future. This free program invites you to take the first step toward new skills, confidence, and lifelong development.