Entrepreneurship

Course Description

This final-year unit explores entrepreneurship as a strategic process of opportunity recognition, innovation, and sustainable value creation in a global economy. Students examine entrepreneurial ventures, start-ups, and social enterprises, gaining insight into the mindset and capabilities required for success. The course integrates theoretical understanding with practical application, encouraging learners to analyse real-world case studies and develop viable business models. It also focuses on ethics, sustainability, and responsible innovation, aligning entrepreneurial practice with the United Nations Sustainable Development Goals. Learners will cultivate resilience, creativity, and critical thinking while developing personal entrepreneurial strategies for diverse and dynamic contexts.

List of Chapters

1. Foundations of Entrepreneurship
2. Entrepreneurial Mindset and Innovation
3. Opportunity Identification and Market Research
4. Business Models and Value Proposition Design
5. Financing and Managing Resources
6. Growth Strategies and Venture Scaling
7. Global and Social Entrepreneurship
8. Ethics, Leadership, and Sustainable Entrepreneurship

Learning Outcomes

• Explain core entrepreneurial theories and their application to diverse global contexts.
• Demonstrate innovative and critical thinking in identifying and developing new ventures.
• Design and present a comprehensive business model that reflects sustainable and ethical practices.
• Evaluate funding options, market entry strategies, and operational decisions effectively.
• Integrate leadership, communication, and collaboration skills in entrepreneurial settings.
• Critically analyse the role of entrepreneurship in driving social and economic transformation globally.
• Apply reflective learning to enhance entrepreneurial capability and lifelong professional growth.
• Demonstrate autonomy and initiative in designing and executing entrepreneurial projects.