Strategic Management

Course Description

This unit explores the theories and practices of Strategic Management in a global business environment. It provides a comprehensive understanding of how organisations develop, implement, and evaluate strategies to achieve sustainable competitive advantage. Students will examine key strategic frameworks and tools, explore environmental and organisational analysis, and evaluate strategies in dynamic and complex contexts. The unit bridges theoretical models with practical applications through global case studies, fostering critical thinking and strategic decision-making skills appropriate for postgraduate learners.

List of Chapters

1. Introduction to Strategic Management
2. Environmental Scanning and Industry Analysis
3. Strategic Formulation and Competitive Advantage
4. Corporate Strategy and Diversification
5. Global Strategy and Internationalisation
6. Strategy Implementation and Organisational Structure
7. Leadership, Ethics, and Corporate Governance
8. Strategic Control, Evaluation, and Change Management

Learning Outcomes

• Demonstrate mastery of strategic management theories and apply them to complex business scenarios.
• Evaluate environmental, organisational, and competitive conditions to support strategic decision-making.
• Formulate and justify strategic alternatives that align with global and ethical business practices.
• Integrate sustainability, innovation, and digitalisation principles in strategic planning.
• Develop leadership capabilities that foster effective implementation of strategies across cultures and industries.
• Critically assess organisational performance and implement strategic control mechanisms.