The IPS Executive Program in Marketing develops advanced strategic, analytical, and leadership capabilities in marketing. The program covers marketing strategy, brand management, product development and innovation, international marketing, marketing analytics, and green and sustainable marketing. Graduates gain the expertise to lead marketing initiatives, drive innovation, and make strategic decisions in complex organisational and global contexts.
Gain a quick snapshot of the key details that define this program. Explore the structure, requirements, and learning format to understand exactly what to expect before you begin.
Self-paced, study anytime
100% online
IPS Stage 7
IPS Practitioner Program in Marketing or exemption test required
Online MCQ tests
Free study, paid certificate optional
– Marketing professionals seeking senior leadership roles
– Managers responsible for strategic marketing and brand management
– Individuals driving product innovation and development
– Leaders focusing on international marketing and global expansion
– Professionals implementing marketing analytics for informed decision-making
– Those promoting sustainable and ethical marketing practices
– Develop and implement comprehensive marketing strategies
– Lead brand management initiatives and enhance brand equity
– Manage product development and drive marketing innovation
– Design and execute international marketing campaigns
– Apply marketing analytics to optimise strategies and measure impact
– Integrate green and sustainable marketing principles into business practice
This program consists of 6 units. Each unit includes 8 chapters, each with one practical exercise. Each chapter and its exercise are designed to be completed in one session, depending on the learner’s pace.
In total, the program comprises 48 sessions (6 units × 8 chapters per unit), providing a structured pathway for self-paced learning and practical skill development.
– Structured self-study reading materials
– Practical scenario-based examples
– A final online MCQ test for each unit
Designed for independent learners. All materials are self-study.
MKT701: Marketing Strategy
MKT702: Brand Management
MKT703: Product Development and Innovation
MKT704: International Marketing
MKT705: Marketing Analytics
MKT706: Green and Sustainable Marketing
Completion of the IPS Executive Program in Marketing equips learners with advanced marketing leadership and strategic skills. Graduates may progress into:
– Senior marketing strategist or marketing director roles
– Brand manager or brand leadership positions
– Product development and innovation manager roles
– International marketing or global marketing coordinator positions
– Marketing analytics or insights director roles
Upon completion of this final stage of the Marketing program, graduates will have mastered advanced marketing leadership and strategic management capabilities, preparing them for senior executive roles in marketing and business strategy.
– A computer, laptop, or tablet with internet access
– A modern web browser (Chrome, Safari, Firefox, or Edge)
– Basic English reading and writing skills
– Enrol anytime, open year-round
– Start immediately and study at your own pace
– No interview or formal admission required
Learners who wish to receive a Verified Program Certificate may do so for an optional fee of AUD 225. The program can still be studied free of charge without the certificate.
Please note that this program is self-study, and tutor support is not available.
We are committed to providing meaningful learning opportunities that empower individuals to grow, achieve their goals, and create a successful future. This free program invites you to take the first step toward new skills, confidence, and lifelong development.