IPS Integrated Program in Marketing
Program Description
The IPS Integrated Program in Marketing is a comprehensive, 100% online program designed to develop strong foundational knowledge, creative capabilities, and advanced strategic marketing skills.
This integrated pathway combines three progressive stages of study, guiding learners from core marketing principles to advanced strategy, customer engagement, and data-driven decision-making. It is designed for individuals seeking a structured and in-depth understanding of marketing across multiple levels of complexity.
Students develop the ability to understand consumer behaviour, design effective marketing campaigns, manage brand communication, and deliver value across digital and traditional marketing environments.
Program Structure
The program is organised into three progressive stages. All units are delivered online and can be studied in a flexible sequence, allowing learners to progress at their own pace.
Stage 4: Associate Stage (Higher Education Year 1)
This stage introduces core marketing principles and practical skills while encouraging learners to begin applying their knowledge in real-world and business contexts. Students build a strong foundation in consumer behaviour, market research, and promotional strategies, while developing confidence as independent learners.
Units:
MKT401: Consumer Behaviour
MKT402: Marketing Research
MKT403: Advertising and Promotion
MKT404: Sales Management
MKT405: Digital Marketing
MKT406: Marketing Ethics
To explore detailed information about this stage, visit the IPS Associate Program in Marketing program page.
Stage 5: Specialist Stage (Higher Education Year 2)
This stage focuses on applied marketing and professional practice, strengthening the connection between theory and real-world marketing challenges. Students develop expertise in managing campaigns, customer experiences, and communication strategies across multiple channels.
Units:
MKT501: Social Media Marketing
MKT502: Retail Management
MKT503: Services Marketing
MKT504: Content Marketing
MKT505: Event Marketing
MKT506: Public Relations Management
To explore detailed information about this stage, visit the IPS Specialist Program in Marketing program page.
Stage 6: Practitioner Stage (Higher Education Year 3)
This stage emphasises advanced marketing strategy, innovation, and data-driven decision-making. Students integrate theory, analytics, and creative thinking to design and implement complex marketing strategies across digital and traditional platforms.
Units:
MKT601: Customer Relationship Management
MKT602: B2B Marketing
MKT603: E-Commerce Strategy
MKT604: Experiential Marketing
MKT605: Mobile Marketing
MKT606: Neuromarketing
To explore detailed information about this stage, visit the IPS Practitioner Program in Marketing program page.
Learning Outcomes
Upon completion of the program, learners will be able to:
– Apply core marketing principles and frameworks in real-world contexts
– Analyse consumer behaviour and market trends
– Design and manage marketing campaigns across multiple channels
– Conduct marketing research and interpret data for decision-making
– Develop strategic marketing solutions in dynamic environments
– Demonstrate independent thinking, creativity, and professional readiness
Study Depth and Learning Commitment
The IPS Integrated Program in Marketing is designed as a rigorous and comprehensive learning pathway that spans foundational, intermediate, and advanced levels of study.
The three stages of the program reflect a structured, multi-stage progression, with each stage building on the previous level and contributing to an extended period of academic engagement.
With a broad set of units and a clear progression across levels, the overall learning commitment is substantial. The program integrates marketing theory, applied practice, and strategic analysis to support deep learning and practical capability development.
The scope, sequence, and academic intensity of this program place it in line with widely recognised long-form higher education pathways in terms of depth, breadth, and overall learning commitment.
Program Features
– 100% online and self-paced learning
– Flexible unit access with no fixed study sequence
– Integrated pathway from foundational to advanced marketing
– Strong focus on analytical, creative, and strategic skills
– Industry-relevant and practice-oriented curriculum
Career Opportunities
Graduates of the IPS Integrated Program in Marketing can pursue opportunities in:
– Marketing and brand management
– Digital marketing and social media strategy
– Advertising and campaign management
– Market research and consumer insights
– Public relations and communications
– Sales and customer experience management
Enrolment Information
– Enrol anytime, with open year-round access
– Start immediately and progress at your own pace
– No interview or formal admission requirements
Additional Information
Learners who wish to receive a Verified Program Certificate may do so for an additional fee of AUD 25, along with AUD 150 for each of the three stages. The total fee for certification across all stages is AUD 475. The program can also be studied free of charge without a certificate.
Please note that this is a self-directed program, and tutor support is not provided.
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