The IPS Practitioner Program in Marketing equips students with advanced marketing knowledge and strategic skills for professional practice. The program covers customer relationship management, B2B marketing, e-commerce strategy, experiential marketing, mobile marketing, and neuromarketing. Graduates gain the expertise to design data-driven marketing campaigns, manage customer experiences, and implement innovative strategies across digital and traditional marketing channels.
Gain a quick snapshot of the key details that define this program. Explore the structure, requirements, and learning format to understand exactly what to expect before you begin.
Self-paced, study anytime
100% online
IPS Stage 6
IPS Specialist Program in Marketing or exemption test required
Online MCQ tests
Free study, paid certificate optional
– Students progressing from advanced marketing programs
– Learners aiming for careers in digital and strategic marketing
– Professionals seeking expertise in customer relationship and B2B marketing
– Individuals interested in e-commerce, mobile, and experiential marketing
– Those developing analytical and data-driven marketing skills
– Learners preparing for leadership or management roles in marketing
– Manage customer relationships using strategic CRM principles
– Develop B2B marketing strategies for business clients
– Design and implement e-commerce marketing strategies
– Plan and execute experiential marketing campaigns
– Apply mobile marketing techniques to engage target audiences
– Utilise neuromarketing insights to influence consumer behaviour
This program consists of 6 units. Each unit includes 8 chapters, each with one practical exercise. Each chapter and its exercise are designed to be completed in one session, depending on the learner’s pace.
In total, the program comprises 48 sessions (6 units × 8 chapters per unit), providing a structured pathway for self-paced learning and practical skill development.
– Structured self-study reading materials
– Practical scenario-based examples
– A final online MCQ test for each unit
Designed for independent learners. All materials are self-study.
MKT601: Customer Relationship Management
MKT602: B2B Marketing
MKT603: E-Commerce Strategy
MKT604: Experiential Marketing
MKT605: Mobile Marketing
MKT606: Neuromarketing
Completion of the IPS Practitioner Program in Marketing equips learners with advanced marketing, analytical, and strategic capabilities. Graduates may progress into:
– Customer relationship management or CRM analyst roles
– B2B marketing coordinator or business development positions
– E-commerce marketing or digital strategy assistant roles
– Experiential marketing or event campaign management positions
– Mobile marketing or consumer insights specialist roles
Graduates of this program may also proceed to the IPS Executive Program in Marketing.
– A computer, laptop, or tablet with internet access
– A modern web browser (Chrome, Safari, Firefox, or Edge)
– Basic English reading and writing skills
– Enrol anytime, open year-round
– Start immediately and study at your own pace
– No interview or formal admission required
Learners who wish to receive a Verified Program Certificate may do so for an optional fee of AUD 225. The program can still be studied free of charge without the certificate.
Please note that this program is self-study, and tutor support is not available.
We are committed to providing meaningful learning opportunities that empower individuals to grow, achieve their goals, and create a successful future. This free program invites you to take the first step toward new skills, confidence, and lifelong development.